Everyone is getting in on the buzz around Barbie before the film's July 21 premiere. Today, Xbox announced(opens in a new tab) a series of Barbie-related promotions, and it's what gamer girl (or guy) dreams are made of.
The star of the campaign is a one-of-a-kind Xbox Series S built into Barbie's DreamHouse. The miniature includes details from Barbie's humble hot pink abode, complete with a B-shaped pool float. You can try your luck on July 10 on Xbox's Twitter account(opens in a new tab) and via Microsoft Rewards(opens in a new tab). Barbie-and-Ken-themed Wireless Controller faceplates will also be available as part of the giveaway.
Looking for something free and available to all? Forza Horizon 5 players can drive in style in Barbie's pink 1956 Chevrolet Corvette EV Corvette or Ken's 2022 GMC Hummer EV Pickup. These babies are available for download at no charge in the game's Message Center. A July 14 livestream "from the World of Barbie" will include races between Barbie and Ken's rides in Forza Horizon 5, as well as career testimonials from women designers who have worked on the game.
They've outfitted a diverse line of Barbie with Xbox-themed duds and accessories like the Xbox Series S console, a Wireless Controller, and an Adaptive Controller. These dolls are also winnable via an international sweepstakes, though no details were given about how to enter.
