Only a few select events make people close their Pornhub tabs — an Apple announcement, for one, and sports is another. During the UEFA (Union of European Football Associations) Champions League final over the weekend, the tube site dipped in traffic across Europe and even in the U.S.
Compared to an average day, Pornhub traffic in the UK dropped 17 percent during the Manchester vs. Milan(opens in a new tab) game. Afterwards, it bounced up 8 percent above average. Compare that to Italy, where traffic declined 32 percent compared to the average. When the game was over, traffic in Italy soared 17 percent above average — maybe to cope with the game loss.
Overall in Europe, Pornhub traffic was 14 percent lower than average as the game was ending.
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Italy had the sharpest decrease overall, followed by Norway. Even traffic in the United States dropped eight percent compared to average, showing that those stateside are interested in "soccer" after all.
