TikTok is introducing new ways for creators to get paid.
Creators only make(opens in a new tab) around $0.02 and $0.04 for every 1,000 views from the TikTok Creator Fund, meaning most full-time creators rake in their primary income through other sources, like promoting products, podcasting, selling Notion templates, and other hustles. Now, TikTok is introducing a new way for creators to make money directly from the app: Series.
Series allows eligible creators to post Collections(opens in a new tab) of premium content — a group of up to 80 videos, each of which can be up to 20 minutes long — behind a paywall. Fans and viewers can pay to purchase access to their Series. Creators can pick their own price as long as it's between $0.99 to $189.99, and TikTok told Mashable that for a "limited time" creators will receive 100 percent of the money after platform and processing fees. Users will be able buy access to the Collections via direct in-video links or through a creator’s profile.
Creators in select regions currently have access to Series, but they have to be at least 18 years old, have at least 10k followers on an account that is at least 30 days old, have posted three or more public posts in the last 30 days, have reached 1,000 views or more in the last 30 days, and have an account in good standing. Other creators can still apply — like those with 1,000 followers — but they'll have to provide a link to other sold content.
"Series is in its early stages, and we're continuously exploring ways to improve the experience for our creator community and the way creators are rewarded," TikTok said in a news post(opens in a new tab). "We’re looking forward to hearing feedback from our community!"
It's not entirely clear what kind of content will be provided in a creator's Series. Perhaps we'll have to pay to see Tefi Pessoa's next multi-part investigation on Amy Winehouse,(opens in a new tab) or maybe your favorite TikTok chef will let you pay to see 80 additional secret recipes for beans.
